What's happening on X, what's working, and what we're learning.
PREVIOUS EDITIONS

EDITION 004
X Published Its Ranking Weights. Here's What They Actually Say.
On August 13 X put the For You ranking code on GitHub, weights included. A reply is weighted ten times a like, a copy-link share forty times, and a repost barely registers. What that does and doesn't tell you.
Filip Stefanovski5 min read

EDITION 003
What's Actually Working on X Right Now
A snapshot of what's changing on X right now, what's confirmed, what's just a pattern we're noticing, and why recognizable voice keeps coming up.
Filip Stefanovski3 min read

EDITION 002
Your Replies Are Doing More Work Than Your Posts
Most people spend the bulk of their effort on their own posts and treat replies as an afterthought. On X, that ratio is backwards.
Filip Stefanovski3 min read

EDITION 001
Why So Much AI Writing Sounds the Same
Generic AI writing isn't a problem with AI. It's a problem with AI that knows nothing about the person it's supposedly writing for.
Filip Stefanovski3 min read
